Episode 592: The Key Component to Selling Bigger Albums – Michael Davis

“That’s a really good question. It’s storytelling. I see many photographers flood albums with just images, but I’m not selling the images. I’m selling the story. As a storyteller, I focus on their story during consultations and then reveal it in their albums. Every page and spread has a purpose. Once my clients fall in with the flow of their story then oftentimes they just say yes with no changes. It’s me being very intentional throughout the entire process.” – MD

It’s easy to simply throw a bunch of pictures into an album to increase the page count, but is that really the most effective way to sell a bigger album? Photographer Michael Davis doesn’t think so! Listen in as he shares his alternative approach!

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