Making the move from weddings to branding
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Episode 536: Making the Move from Weddings to Branding – Abby Grace

“Brand photography is understanding the mindset of your client’s client, not just shooting for the gratification of the business owner or to earn likes on social media.”

In episode 536 of the Bokeh Podcast, Abby Grace explains how photographers must approach brand photography in a different way than other forms of photography in order to meet the wants of needs of their clients. Listen in to hear not only what to avoid when transitioning to brand photography, but also key principles to follow when starting a new brand photography business in order to be successful.

A Fresh Approach on SEO Tactics
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Episode 535: A Fresh Approach on SEO Tactics – Feuza Reis

Hey, Siri.  How much will it cost to have family pictures made?” “Alexa, what wedding venues have the prettiest views in Chicago?”  These conversational style searches happen every day. Will potential clients be able to find you with this new approach?

Feuza “Fuse” Reis joins us for episode 535 of the Bokeh Podcast to share how business owners are behind the times when it comes to SEO.  Old principles of using formal, specific keywords are not working as well in today’s world of conversational voice searches. Listen in to hear a fresh perspective on what you should and should NOT do when setting up your website to maximize SEO.

Brand Position Consult Chris Jones
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Episode 534: Brand Position Consultation – Chris Jones

Time flies.  Before you know it, you are several years into your photography business and realize that you haven’t quite nailed down exactly what your business focuses on or how to clearly convey to your client base what you offer them. It’s never too late to refine your brand position or even create something completely new!

In episode 534 of the Bokeh Podcast,  Chris Jones chats with Nathan about how to dial in the messaging for his brand in order to reach the ideal client for his headshot and commercial photography business. Listen in to hear the recommendations and ideas that will help him stand out from his competition!

How Outsourcing Made Me More Profitable
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Episode 533: How Outsourcing Made Me More Profitable – Danielle Blewitt

We’ve all heard the quote, “Time is more valuable than money.” But how often do we hold on to tasks and processes that take a lot of our time, only to “save” a little bit of money? Are we actually saving money in the end?

Danielle Blewitt found that through outsourcing her editing, she not only saved countless hours of time, but was more profitable because of it! Listen in to episode 533 of The Bokeh Podcast to hear what she learned by outsourcing that ultimately helped to grow her business. Don’t miss the tips she shares for how to have the best experience, and how to overcome initial apprehensions most photographers have about outsourcing.