Podcast Archives

Marketing | Podcast | Workflow

Episode 502: How to Create Exclusivity – Michael Sasser

Space is limited. Elite members only. Reservations required. All of these statements elicit the assumption of exclusivity, right? How would you like for your photography business to be thought of in that way?

Michael Sasser of Sasser Stills Boudoir has created processes in his photography business that have made him more desirable to clients, due to the feeling of exclusivity! In episode 502 of The Bokeh Podcast, he shares the steps clients must take in order to book a session with him, as well as the benefits he has seen both financially and personally. Listen in as he shares his strategy, along with a hard lesson learned in the process.

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Brand Position Consultation | Branding | Podcast

Episode 501: Brand Position Consultation – Nadine Nasby

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.

In episode 501 of the Bokeh Podcast, Nadine Nasby of Nadine Nasby Photography joins us to refine her brand position as a senior and wedding photographer. Nadine has extensive experience in documentary photography and would love to incorporate more of that style into her brand. Listen in to hear the recommendations and ideas that will help her stand out from her competition!

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Podcast | Work-Life Balance

Episode 500: How to Move Forward from Adversity – Dee and Kris Robinson

The adversities of 2020 caused suffering in multiple areas of life – both personal and professional. How can we move forward from those experiences to get back to a forward-moving, proactive life?

Dee and Kris Robinson were thrown not only into the pandemic, but also wildfires, riots that caused damage to their studio, racism, and more. In episode 500 of The Bokeh Podcast, Dee and Kris share with us how they dealt with both business and personal adversities, yet found opportunities to move forward and find positivity in times of struggle.

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Associates & Teams | Podcast

Episode 499: How to Hire an Assistant and a Friend – Andrejka Hirschegger & Becky Gast

You’re ready to hire an assistant. You have a friend who would be PERFECT for the position. Could it work?

Andrejka Hirschegger and Becky Gast have been friends since college, and are now in a boss-employee relationship as well! Listen in to episode 499 of The Bokeh Podcast to hear their advice for ensuring your friend is the “right” person for the job, as well as suggestions for how to set boundaries once the working relationship is in place.

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