Episode 31: Creating a Clear Brand Position – Petronella Lugemwa
Knowing who your clients are is half the job of marketing, and part of attracting that client is establishing a clear brand position. In today’s Bokeh podcast episode, Petronella Lugemwa recounts her fascinating journey from Uganda, to getting an MBA, to becoming a wedding photographer, and shares how her unique story enabled her to clearly establish her brand position as a photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher. Show Notes A Childhood That Spanned the Globe [01:18]From…