Brand Position Consultation - Tosha Gaines

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 391 of the Bokeh Podcast, Tosha Gains joins us to discuss potential brand positions to highlight multiple service offerings. Listen in as she shares about her passion to work with children with special needs, and the possibility of shifting her business to focus solely on this niche or create two separate brands.

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Show Notes

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Birmingham, AL and Atlanta, GA

Why Tosha Got Started in Photography (19:57)

Competition (23:47)

Potential Brand Position: Vibrant Environmental Portraits for Birmingham Entrepreneurs (31:46)

Links

toshagaines.com
instagram.com/toshaphotog
Episode 300 – Healing Through Photography
Download our FREE Brand Position Worksheet!
Check out previous brand position consultation episodes!