Episode 401: Brand Position Consultation – Julie Gile
Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.
In episode 401 of the Bokeh Podcast, Julie Gile, a Green Bay brand photographer, joins us to discuss potential brand positions that highlight how she uses photography to help businesses tell their story and strategically convert new clients.
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Show Notes
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Brand Position: Impactful photographic marketing involving brand strategy and photography. (4:45)
Why Julie Got Started in Photography (14:5)
Competition (19:04)
5 Ways to Establish a Clear & Distinct Brand Position:
1. Be first to own a position
2. Offer a service that doesn’t exist
3. Offer a variation of a service
4. Name a target market
5. Present a unique message
Potential Brand Position:
I Tell Your Brand’s Story with Strategic Photographs
(Subtext: Impactful Brand Photography to Convert Your Next Client)
Links:
juliemgilephotography.com
instagram.com/jmgilephotography
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy