Episode 415: Creating a Niche: All-Inclusive Elopements – Samantha Josette Ward
With elopements becoming more prominent in the wedding industry, have you considered how you could provide an exclusive service for you clients?
In episode 415 of the Bokeh Podcast, Samantha Josette Ward joins us to share how she found her niche in all-inclusive elopements, where she’s the primary (and often only) vendor that a couple books. Listen in as she shares how she approaches the planning process to create this unique service for her clients.
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Show Notes
Experience: (1:55)
Photography 5 years
Wedding industry 10 years
Customer Experience: Treat your couples more like friends and less like clients. (2:13)
Delegation/Outsourcing: Housecleaner and grocery delivery. (8:44)
Inspiration: Traveling and magazines. (12:57)
Book Recommendations: Girl, Stop Apologizing (14:53)
Brand Position: All-inclusive elopement packages (photography, planning, design, florals, officiating, hair & makeup, etc). (17:39)
Design in Elopements (12:11)
Defining a Niche Brand Position (24:24)
Becoming Ordained (26:11)
Workflows to Maximize Profit (31:33)
Links
bokehbookshelf.com
instagram.com/samantha.josette
facebook.com/samanthajosettephotography