A Fresh Perspective on SEO Tactics

“Hey, Siri. How much will it cost to have family pictures made?” “Alexa, what wedding venues have the prettiest views in Chicago?” These conversational style searches happen every day. Will potential clients find you with this new approach?

Feuza “Fuse” Reis joins us for episode 535 of the Bokeh Podcast to share how business owners are behind the times when it comes to SEO. The old principle of using formal, specific keywords is not working as well in today’s world of conversational voice searches. Listen in to hear a fresh perspective on what you should and should NOT do when setting up your website to maximize SEO.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Brand Position (3:35)

Creating a great customer experience (6:25)
Technique for time management (7:50)

Book Recommendation (12:00)
Dr. Joe Dispenza podcast/books
We Should All Be Millionaires by Rachel Rodgers
You’re a Badass at Making Money by Jen Sincero

Feuza’s photography/SEO business background (16:08)

Recent changes in SEO strategy (20:56)
1. The role of “Voice Search” – think Alexa, Siri, etc.
2. The User Experience
3. The power of “local”
4. Changes in blogging

How to update your SEO for conversational/voice text and searches (23:15)

Building your site for the best UX (User Experience) (38:53)

Resources Photographers should be using for local search optimization (47:18)

Tips for blogging in the current environment (54:03)

Links:
https://www.charitywater.org
https://www.getfoundwithfuse.com
https://www.instagram.com/fusecreativeinc
The User Roadmap Guide:
https://drive.google.com/file/d/1_U3R9EjFwh9i434IG8GIQlCt9ZvZ6mmt/view?usp=sharing
Keyword Kit for Branding Photographers:
https://view.flodesk.com/pages/60889304460b0021ba095a0d
Feuza’s Mini Keyword Course:
https://www.fuseclasses.com/keyword-strategy-mini-course-join-now