Differentiation Through Client Experience

Imagine. . .you walk into a restaurant and your favorite foods are already on the table, a server that knows your preferences is waiting for you, and your favorite music is playing in the background. Before you’ve taken a bite, you’re in awe of the experience and raving about the restaurant already. What if your clients felt that same way when walking into a session with you?

In episode 518 of The Bokeh Podcast, Stefanie Cole shares how she differentiates herself as a photographer by providing a client experience that is unique and first-class. Listen in to hear how she built her brand to attract her ideal client, including tips for how to start a client closet that is unlike anything you’ve seen!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Brand Position (2:40)

Technique for time management (8:30)

Outsourcing/Delegation (13:50)

Book Recommendation (19:30)
Building a StoryBrand by Donald Miller

What was the AHA moment for Stefanie that caused the transition to focusing on client experience (25:38)

What elements of Stefanie’s business were “leveled up” to provide a better client experience? (33:20)
1. The Client Closet and Client Styling
2. Planning and communication
3. Marketing the experience that will be provided
4. Managing kids during a phase

How does Stefanie draw in her ideal client? (45:00)
1. Controlling the perception of her business’s brand
2. Underpromising and overdelivering
3. Consistency
4. Scarcity

What are 3 elements of a strong client closet? (49:23)
1. Build your brand’s style first in order to draw in your ideal client
2. Charge enough to build and maintain the closet
3. Buy durable, versatile clothing

Links:
charitywater.org
stefaniecolephotography.com
instagram.com/stefaniecolephotography
https://www.dubsado.com/
https://www.stewleonards.com/
balticborn.com
Reclamation Gowns